Meet Amy and Jordan
Amy works from home which gives her plenty of time to watch her 8 month old, Jordan. While she is working, she needs to find ways to entertain Jordan and keep him invested in a toy for a long time. With her student loans and child care bills, she does not have the money to invest in a large number of toys for her son but still wants to give him a fun experience that will be exciting and encourage his curiosity as he learns through play.
Company Inspiration and Analysis
PROBLEM STATEMENT
Create a Ride on Toy for children aged 6 to 13 month that encourages them to learn through play by utilizing multiple interactable features. These features must be unique to the market in order create a unique value proposition to consumers.
DESIGN GOALS
CUTE AND FRIENDLY
FUN PLAY FEATURES
COLORFUL AND PLAYFUL
IDEATING FOR INTERACTIONS
Concepts were envisioned by first imagining a fun motion or interaction the child could have while on the Ride On. Once a unique interaction was imagined a character or object was next envisioned to best match the way the toddler will interact with the toy
EXPANDED IDEATION
CONCEPT 1: ANGLER FISH
A funny looking fish character with a large bouncing lantern that children will enjoy watching, pulling and squeezing as they play with this ride on.
Feature Inspiration
CONCEPT 2: INFLATABLE WHEELS
Large highly flexible wheels are great for outside play or a messy playroom. Wheels deform to go over objects and bounce with any impact.
Feature Inspiration
CONCEPT 3: BUBBLE TRAIN
A classic train toy with a twist. Children will enjoy being able to sit on this ride on and watch the bubbles fly from the smoke stack as they push themselves forward.
Feature Inspiration
CONCEPT 4: STREET SWEEPER
Toddlers will love being able to roll over the rubber balls and watch them pop out the sides as the sweepers pull them in. Parents will love the toy sweeping the floor too.
Feature Inspiration
CHARACTER IDEATION
TECHNICAL DRAWINGS
FOAM CORE MODELS
Pressing any tooth starts music and causes teeth to light up. There are 5 unique songs available
FINAL DIRECTION
ANGLER FISH; BOBBLE N’ ROLL
REASONS:
Unique character design that matches well with play feature
Simpler manufacturing on moving parts
Play features not seen on any other Ride On in the market
FINAL PLAY FEATURE DIRECTIONS
Water and confetti swirl as the steering wheel is turned. Functions as a large snow globe
Lantern lights up based on pressed tooth A flexible pipe allows children to play with it while letting the bulb bounce when the toy is pushed
FINAL PLAY FEATURE DIRECTIONS
FINAL MODEL
